Grennan and Sperandio

"According to Jacob, the move away from site specificity is a logical step toward a more intimate and meaningful relationship between the artist and his/her audience, a way of shrinking the distance between the traditionally separate poles of production and reception."

An artist making a piece of avant-garde or dialogic art had traditionally used a specific site to promote its message. This created conversation, but it was limited to the site. A prime example of this is the project House that is described in the Kester book. That project ignited conversation, yet the community was not even consulted. The work of Simon Grennan and Christopher Spernadio focuses more on the audience rather than any specific location. Their project in fact, actually utilized the audience in the production of the end result. Thus, the actual artwork was process-oriented. The process was to involve members of a candy-making union to produce a commerical product. By working with these people, the artists facilitated conversation and attempted to build a shared sense of community between all of the people. This creates a better relationship between the artist and the people, and in fact enables the people to become the artists.